LinkedIn ABM for HubSpot teams

Make sure your LinkedIn budget reaches the accounts you chose.

See where every campaign's spend actually went, cut what leaks outside your list, and tell sales which accounts are warming up.

Reads your full company exposure, not just the top companiesData stays in the EUGDPR compliantEvery change logged and undoable
Connects to LinkedIn Ads HubSpot Coming next: Salesforce, Pipedrive, Google Ads
Predictabl Campaign health: each campaign with its status, the one fix, and the metric behind it
The problem

ABM is a bet on predictability. LinkedIn only shows you the top of the list.

Campaign Manager reports the companies with the most impressions. The long tail, where budget quietly goes to students, competitors and companies you never picked, stays out of sight. So does the account that has seen your ad forty times, and the one that hasn't seen it once.

How it works

Connect once. Then it runs on its own clock.

Connections
Settings · read-only to start
3 of 3 ready
LinkedIn Ads
Northwind · ad account 500 214 377
Connected
HubSpot
63 of 826 target accounts found
Connected
Target lists
FI IT Services · FI SaaS · SE · 826 accounts
Uploaded
PNothing changes in your campaigns until you switch it on, campaign by campaign.
Last night
Tuesday 4 Nov · ran by itself
All checks passed
03:00
LinkedIn sync
5 campaigns · 1 549 companies · 169 API calls
✓
03:02
HubSpot sync
13 deals · 60 calls, emails and meetings
✓
03:03
Leakage check
20 companies outside your lists · 6 new
✓
03:03
Impression cap
FI IT · Awareness: 2 accounts out, 1 back in
✓
PEvery campaign checked against your accounts: who was reached, who leaked, who is saturated.
Monday brief
Week 46 · also sent to your inbox
3 changes worth making
Exclude 212 companies outside your lists
14% of spend last week went to them
SkipApprove
Cap Lumio Systems in Q4 Brand
48 impressions in 30 days, no clicks
SkipApprove
Task for Anna in HubSpot: Vardia
3 people clicked this week; open deal in Demo
SkipApprove
PEach change comes with the reason. Approve the ones you agree with; skip the rest.
Changes
Every change, with the reason
Live
Mon 08:14
Excluded 212 companies
FI IT · Awareness · from the Monday brief
Undo
Mon 08:14
Capped Lumio Systems
Q4 Brand · max 40 per account
Undo
Mon 08:15
Task created for Anna
HubSpot · Vardia · open deal in Demo
Thu 10:02
Bid 95 → 150 SEK
FI SaaS · Awareness · undone the same day
Undone
POne tap to approve, one more to undo. Nothing is changed without a line in this log.

Product views with example data.

What it watches

Six things a marketer should check every week. Nobody has the time.

Leakage
All list campaigns · last 30 days
Export 2 Nov · matches LinkedIn
14%

of paid impressions went to companies outside your target lists

▼ 5 pts vs. October

Most impressions outside your lists

Halora University443 new
Velix Recruitment222 new
Torent Bank148 on exclusion list
Kastio Staffing111 new
P19 companies are new since the last export.Download exclusion list
Impression cap
FI IT · Awareness
On · max 70 per account, rolling 30 days

Excluded by the cap now · 6 accounts

Corio Systems 166
Kastet 143
Solet Systems 128
Oston Labs 79
PEach account comes back by itself when its last 30 days drop below the cap. 6 of 200 exclusions used.Undo
Persona fit
Seniority · last 4 weeks
85% of impressions have a seniority
25%

of impressions went to Unpaid, Training and Entry level

▲ 2 pts

Share of impressions

Unpaid 1%
Training 2%
Entry 22%
Senior 20%
Manager 12%
CXO 15%
POutside your buyer profile in FI SaaS · Awareness: 27%, about 1 587 SEK in 4 weeks.
Signals
Week 43 · LinkedIn and your CRM
10 accounts to act on
Isoet Consulting SE
clicked 3× last weekno deal in CRM
→ Reach out now
Velent FI IT Services
open deal · Proposal · 110 000 SEKcold on LinkedIn
→ Re-engage: deal going quiet
Torio Consulting FI IT Services
heating up · heat 3/12 (+3)open deal · Demo
→ Follow up on the open deal
PEvery Monday the top ten go to HubSpot as tasks for the account owner.Create tasks
Braeova Systems
Open deal · Demo · 235 000 SEK
Reached 8 weeks before the deal
LinkedIn adsFirst saw your ads Paid adSaw: Security checklist HubSpotLead created HubSpotDeal created HubSpotMoved to Demo Paid adSaw: Demo video
Seeing adsLeadOpportunity
MayJunJulAugSepOct
PLinkedIn cost on this account: at least 49 SEK. First saw your ads 27 Apr; the deal was created 22 Jun.
Campaign health
Last 7 days vs. the 7 before
5 running · 3 need attention
FI SaaS · Awareness
Impressions −35%: losing auctions with a 95 SEK bid
▲Bid too low
SE · Awareness
Frequency 2.1 → 3.4 while reach is flat
◉Audience saturated
SE · Thought leadership
Click rate fell from 0.75% to 0.54%
◇Ad fatigue
FI IT · Awareness
Delivery and click rate steady
●Healthy
PRaise the bid in FI SaaS · Awareness to about 140–175 SEK. LinkedIn suggests 140–210.Fix it

Product views with example data.

Two ways to run it

Drive it yourself, or let it drive.

Pro

You stay in control

For marketers who know exactly what to do and want to stay in control. Every number and every fix in one place; you decide, you click.

Agent

Done for you

For founders and teams without a LinkedIn specialist. It works towards the brief you give it, within the limits you set, and asks before anything that matters.

Pricing

Try it free for 14 days. Keep what pays for itself.

A flat fee, never a share of ad spend: our job is to cut wasted spend, not to earn from it.

14-day free trial

Pro

$59 / month

Every number and every fix, for the marketer who runs LinkedIn ABM.

  • Leakage, impression cap, persona fit, campaign health
  • Signals and Journeys in the app
  • One ad account
  • 1 user
Start free trial

Monthly, cancel anytime.

Pro+

$129 / month

Bring sales in: signals go to the people who can act on them.

  • Everything in Pro
  • Up to 5 users
  • Signals sent to sales as HubSpot tasks
  • Signals in Slack (coming soon)
Get started

Monthly, cancel anytime.

Agent

$1,249 / month

It runs your LinkedIn ABM week to week. You approve in a minute.

  • Everything in Pro+
  • Monday brief with approvals
  • Changes made for you, within your limits
  • Monthly review with a human
Talk to us

Flat monthly fee. Cancel anytime.

Running LinkedIn for several clients? Talk to us about agency pricing.

Prices exclude VAT.

You stay in charge

An agent you can leave alone. Because of what it won't do.

Off until you say so

Nothing changes until you switch it on, campaign by campaign.

Hands off your settings

It never touches the exclusions you set yourself. If you undo one of its changes, it leaves that alone.

Logged and undoable

Every change is logged with the reason, and can be undone.

EU-hosted

Hosted in the EU. Your CRM data is never used for anyone else.

FAQ

Questions, answered.

Isn't this what Campaign Manager already shows?

Campaign Manager shows the companies with the most impressions. Leakage hides in the long tail, so Predictabl reads LinkedIn's full company export, matches it to your lists, and keeps the history.

Which CRMs work?

HubSpot today. Salesforce is next on the list; tell us if you need it.

Will it change my campaigns without asking?

Only if you let it. Every kind of change has its own switch: suggest only, ask first, or do it within limits you set. The Pro plans never change anything on their own.

How is the Agent different from an agency?

It looks at every campaign every night, not once a month, and every change it makes is written down with the reason. A human reviews the month with you. You keep your strategy and your creative.

Where is my data?

On servers in the EU. Access to LinkedIn and HubSpot is limited to what the features need, and you can disconnect at any time.

Where did your LinkedIn budget go?

Connect LinkedIn Ads and HubSpot, and see where it went. Free for 14 days, no card needed.

Start your free trial

Pro, $59 / month after the trial. Cancel anytime.